Apparently, in videogame company logic, adding "Lego" to a franchise makes it better

So Harmonix had a press release today that confirms that Lego Rock Band is being developed. The game's demographic appears to be the teen and tweens market and will feature songs such as: Blur's "Song 2", Carl Douglas' "Kung Fu Fighting", Europe's "The Final Countdown", Good Charlotte's "Boys and Girls" and Pink's "So What".

Uh... huh... how does having Lego block characters enhance the experience of playing Rock Band? I can understand putting established story-based franchises like Batman, Star Wars and Indiana Jones in a Lego environment puts a new twist to how their stories are told, but Rock Band? Really? Am I really THAT out of touch with "casual gamers"?

Link: Lego Rock Band Yes, really.